Perhaps if they would stop inventing problems and realise what people want, then people will buy their stuff again.
iWatch -nope, got a nice one from a jewellers, it will still be working and probably fashionable in 20 years time, unlike the iGadget.
Wireless earbuds - then an application to locate them for when you loose them - nope. Give me a 3.5mm plug and I'll just buy a new pair like I've been doing for years.
They can also take a look at the stupid pricing. Drop a couple of hundred pounds off a phone and a lot more from the laptops and I might talk to you again. A good place to start is by looking at how much FLASH memory costs, its not £60 for a +32gb increase. Take a look on Amazon, a stick costs about £15 and that's after profits, shipping, the plastic package, PCB and driver chip - all of which you've already got on the lower model.
Then - stop crippling the previous generation as soon as a new one comes out a vain hope that it will force people to the latest version with its nice little price premium.