Re: Click baity headline is click bait
a state of affairs or an event that seems deliberately contrary to what one expects and is often wryly amusing as a result.
I was/am genuinely not aware of that alternative meaning of irony. Do you have a reference?
Not claiming any intellectual superiority, BTW (if I was, then surely so are you, which I'm sure you're not [no irony intended]). Just being pedantic.