Reply to post: So what Frank Stephenson did was make good Austin/Morris's lack of investment?

Lessons from the Mini: Before revamping or rebooting anything, please read this

martinusher Silver badge

So what Frank Stephenson did was make good Austin/Morris's lack of investment?

The real story here -- applying to many products, not just iconic ones like the Mini -- is how a British firm takes an accidentally successful product design and then just milks it for decades rather than plowing some of the profits made from the product's success back into updating the design.

This, of course, is why BMW bought the bits of British Leyland rather than BL buying BMW. Put another way, its why being an engineer in the UK used to suck, it was a never ending struggle against a management inspired death spiral.

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