How about, uh, hire companies that dig cable trenches and put fiber in them?
Sure, but such things need careful planning and execution in order to avoid fucking up other important infrastructure wot might be buried in the ground. Based on your spelling I will point out that even the mighty Google has had to rein back its plans due to the cost and difficulty in your own country.
Seriously dear Britons, sometimes your government seems a bit weird.
A bit weird? I think most Britons could come up with some far more offensive and derogatory descriptions than that. Ignorant, self-serving, arse-holes would be my contribution.