Re: When is it required, then?
"They say that the consent is not needed for analytics cookies, but I believe those are by far the most objectionable cookies,"
Exactly this. Cookies used to make the site functional, eg preferences, bookmarks, shopping trolleys etc, especially when not from a 3rd party, are fine. The analytics tracking cookies are *precisely* the ones people don't like and are the specific threat to privacy that most people thought this original cookie directive was about.