150% isn't high enough,
We're talking about a product which _if used as directed_ will kill or seriously disable about half its users (it was previously believed to be about 1/3 but the numbers have been revised upwards after longer studies.)
On the bright side, the ones that die young won't be a tax burden in their old age. Perhaps we should be encouraging baby boomers to resume smoking like chimneys.
Biting the hand that feeds IT
