Rip off Britain
It's exactly the same scenario we've put up with for years. These firms think we can't work out the sodding prices others are paying using the exchange rates. Utter bastards, the lot of 'em. The only people worse off are the Irish, who get the same shafting while these multinationals bum off their lower corporation tax as a gateway into Europe.
Brexit be damned, it's just a poor bloody excuse to make an already obscene price differential worse.