I suppose they mean Facebook friends, not friends, actual friends.
The worrying thing here is how fast Facebook expanded early on, by spaming your contacts list to get new members, and new members from them. Sheer desperation on the part of the user, could cause this distribution method to go Viral. Worrying times.
Three B's. Backup. Backup. Backup.
Next they will be issuing Loyalty Cards...
Biting the hand that feeds IT
