Well, the way the smart-watch market is trending, it could be Apple making the same announcement in a year or so...
In such a case, you'd think having bought from a big company like Apple would help you in the event of a fault or damage, but not really. Most "repairs" for this type of product involve pulling a new equivalent model from stock and sending it to the customer. This often works to the customer's advantage as warranty replacements can sometimes turn into free upgrades, but it doesn't work at all when the product line itself is cancelled and there's simply no new equivalent product to give. (You'll be offered a discount on some other product as compensation, but that's usually all they can do for you)
Fitbit is making money selling fitness trackers - things that people want; things they can wear on the opposite wrist to the really nice watch they usually wear. Everyone else is losing money because once you get out of the "tech-geek" market, with a smart-watch you've got to convince your customers to replace that really nice watch (the one that probably has strong sentimental value -- who else was given their current watch by their partner?) with a heavier, cheaper-looking device that may or may not be able to tell you what time it is later tonight...
Biting the hand that feeds IT
