Big Data isn't the Future
So what if modern machines will be crunched by big data, who actually cares?
You know the primary use of big data today? Advertising. I don't think anyone will care if advertising stays as non-personal as it is today. We have billion dollar industries being driven by the need to have personalized advertising to justify the billions of dollars being spent on personalized advertising. I think companies were getting along A-OK before Facebook, Google, and the like.
Now, big-data analytics can benefit certain fields, especially scientific and medical research, and I don't see why the industry wouldn't shift focus to... oh right, money.
Lets face it, we were doing find without a lot of the "data" we have today. I don't recall the last time any big data company found a cure for a disease or solved some critical problem in the world.