Lots of small companies stuck on X86
Around the world are many small software houses, supplying specialist and sometimes bespoke software to a moderate number of customers.
Probably late into the world of Windows, small number of programmers, often self taught, but do software no one else does.
Now they have their X86 software running on Windows using WIN32. Sometimes using unusual software to create theirs, (lots of these people used XBase in the 80s and 90s and moved to something unusual to keep their code base).
Anyway people have to buy what they sell, but on Windows no problem. But they are worried now about MS abandoning the Windows market as a total rewrite would take say 5 years.
To them Windows means X86 or similar.
It does not mean some new language which may not be really suitable for specialised data entry screens with large client server setups.