The attitude at Apple is far worse than most people are aware of. After they force-downloaded iOS updates to my iPad and iPhone a dozen times, chewing up multiple gigabytes of bandwidth on my DSL, I had the local Apple store people verify that indeed they do that, regardless of any settings I have to block it. So I called support, and got a supervisor who kept telling me 1) We don't do that. and 2) You're wrong, the store is wrong etc. Then she hung up on me.
Apple is the nastiest most fascistic company I've ever dealt with. Well, there is another biggie that's nearly as bad, but they always are agreeable, then they do the bad anyway.