It isn't the completely fake news that's the problem - everyone (well, 99% of everyone to be on the safe side) can see through stories such as "World War 2 bomber found on moon". But there was a recent one that Trump had narrowly beaten Clinton on the popular vote, which was nonsense, but took a bit of digging to be revealed as such - and most people won't bother.
But I'm afraid the days of fact-checking by MSM journos have long gone, They just run stories from Twitter and Facebook like everyone else, driven by click maximisation (which, in many cases is how they're remunerated).
Biting the hand that feeds IT
