Are these people clueless?
What is it about tech companies throwing vast amounts of money at "digital assistants"? Can't they see that they're crap, they're used by a tiny, tiny minority, and the vast remainder of humanity it is simply bloatware clagging up their phone for no reason?
Google nameless assistant: Crap
Cortana: Sad and crap
Bixby: Sadder and crapper.
All I want is a smartphone with long battery life that doesn't blow up. Is that too much to ask?