Re: monetizing the service to generate revenues
I find it amusing when socially oblivious beancounters try to monopolise culture that they really don't understand or care about.
Of course it ceases to be amusing once they fail, taking a little peice of our culture with them to the grave.
Vine worked, culturally if not economically, because it was what the users wanted. They made it, organically and as a natural expression of their culture. It was one of those seemingly trivail and peurile creative outlets, that in hindsight we will eventually claim was important, in a sense that the profit-oriented mindset is institutionally incapable of grasping: It's the little things that make life worth living, not only irrespective of financial gain, but usually in direct contradiction to it.
Attempting to be the gatekeeper to something like that is frankly rather sinister, and was always doomed to failure. Those people are still there, they will always be there, and they will always need a creative outlet makes no economic sense, but will always be culturally essential.
Biting the hand that feeds IT
