I'm too old for this crap
Krzanich said three things led him to decide to take diversity seriously
Unless there are serious reasons to suppose this will somehow magically improve products and service, I call cheap virtue-signalling. And maybe angling for Obama's tax largesse (I don't know, it wouldn't surprise me in the slightest).
The brains of Millenials and Progressives may light up with a serotonin rush when they hear of applied reverse racism and sexism in the tech industry (asians probably do not need to apply, they are kick-arse enough, so are jews, I suppose we are talking about people euphemistically called "tall") ... that doesn't mean it's necessarily and objectively a good idea.
In particular as as candidates to diversify the ranks are not easy to find.