availability issues
I like quite a few others have waited for the second revision of the Apple Watch (aka Series 2), but even though it has launched for quite a few weeks, I have found it impossible to buy from the Apple Store. They say to order it online, but I have checked and for the US the availability is approx three weeks. Without knowing how many Apple Watches are being produced it is impossible to say whether the availability issue is due to the high demand or low supply.