Re: Uppercase and mixed case names
According to that rule, Alfa Romeo should be known by the snappy name Anonima Lombarda Fabricca Automobili or A.L.F.A. because they were the company's names before Nicola Romeo took control. And BBC still means British Broadcasting Company Ltd.
When companies change their name it is conventional to use the name that applies at the relevant point of history. So it's a "1908 Grand Prix F.I.A.T." and a "1976 Fiat 126 with a FIAT badge on the grille".
From another time, Nipper reminds me that we need to get some new phonographs from His Master's Voice.