Reply to post: Uppercase and mixed case names

Lessons from the Mini: Before revamping or rebooting anything, please read this


Uppercase and mixed case names

Mini: the original BMC design by Issigonis.

MINI: the BMW reinvention of the Mini.

FIAT and Fiat: The company name has been Fiat for 110 years although some importers took a while to change. Uppercase FIAT has been used on logos and badges mostly -- but one of my neighbours owns a Fiat Panda according to the label on the hatchback. FIAT and Fiat are used almost randomly in brochures and adverts...

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