Reply to post: Re: Nice article...

Lessons from the Mini: Before revamping or rebooting anything, please read this

boltar Silver badge

Re: Nice article...

Quite. FTA:

"BMW gave the job to BMW designer Frank Stephenson, who modernised the Mini without losing its essential character."

Then BMW management came along and decided that the essential character, what "mini" actually meant, was nothing more than the front end and dashboard design and had nothing to do with vehicle size despite the name. The initial update of the Mini was fine, but the current iterations are just bloated overpriced 3 series with a different bodyshell and Issignonis would be spinning in his grave faster than a turbo if he could see how BMW have bastardised his vision.

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