Reply to post: Re: Are you saying the mini revamp was a success?

Lessons from the Mini: Before revamping or rebooting anything, please read this

Charlie Clark Silver badge

Re: Are you saying the mini revamp was a success?

In the 1970s the mini was very much seen as a small family car for running the kids around town (small turning circle, park anywhere tolerable for journeys of less than an hour). They are now almost entirely driven by single women, maybe with their BFF. Meanwhile the family car market has merged with the small van one. So maybe a shift in the demographic was required? But I too pine for something smaller.

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