"Shirley you're joking. "Electrolux is the fourth largest household appliance company worldwide based on its sales in 2013.""
No, because I'm speaking from an American perspective, and over here the dominant names in vacuum cleaning are Hoover, Eureka, and Oreck. Except for the last who tends to cater to the hospitality industry (who can in turn pay the money and apply the pressure), those names aren't really associated with machines that last for generations. Finding either Kirby or Electrolux anywhere in America tends to call for specialty shops that can be difficult to locate. Trust me; I looked.