Time to research alternatives
Time to go and find out if your router is supported by one of the open source alternatives - DD-WRT, Open-WRT, Tomato, etc. You'll get better functionality and new features such as iPv6 support, better firewall functionality, multiple VLAN support, etc.
Obviously Joe Public isn't going to bother until they can't do something they want to as someone is stealing all their bandwidth / data allowance.
Biting the hand that feeds IT
