"She's therefore been surprised at the amount of governance she has to do, lest marketers go wild with campaigns that target people from the wrong lists, breaching policy or good taste along the way."
Why the surprise? That's marketing SOP.
"She's therefore been surprised at the amount of governance she has to do, lest marketers go wild with campaigns that target people from the wrong lists, breaching policy or good taste along the way."
Why the surprise? That's marketing SOP.