Reply to post: Re: Disappointing if true...

Nokia crawls towards comeback with new phones announcement

Mikel

Re: Disappointing if true...

The Nokia legacy brand itself is worth a small per unit premium, so it makes sense to go for volume first and prove the concept. If they don't try to over-tax the brand they will make some profits and then they can come with the high end devices at a higher premium. The key is to smoothly integrate their special sauce and get it in front of as many people as possible.

It will be a difficult trick to take, but I believe they can do it.

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