Re: Commodification is the real threat
Commodification is the future!
The real money is providing what the people want, and that's value.
Google went waaaaay the wrong way with Pixel, huge mistake. The only reason people choose not to buy Apple is there is better value elsewhere, specifically Android.
To position Pixel as equivalent to Apple, and in fact equal to Apple, ohmiglob that's a massive mistake. This is no different than the Microsoft store aping the Apple store, neither of which I do any business at whatsoever, incidentally - poor value.
Whatevs. It's not really a mistake since Android still exists, but Pixel is going to wind up as a poorly conceived market experiment that failed.