Reply to post: Commodification is the real threat

Four reasons Pixel turns flagship Android mobe makers into roadkill

Charlie Clark Silver badge

Commodification is the real threat

The ASP for phones has been falling for a while and will continue to do so. This is what is causing manufacturers the biggest problems. Samsung saw this coming a while back and built the relevant product stack from bargain to boutique so that the brand would still matter.

You can now get pretty compelling phones for around $/€/£ 100 and their value for money is only going to improve.

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