Re: UK is already in the dark ages
"Now i write this, i am wondering why the likes of Vodafone don't roll out 4G to rural places first and steal the march (and the customers) from BT's hole digging empire."
Cost and internal coverage
FTTP - globally that works out at about £2k per building, give or take. In rural areas it can be five times that, so call it £10K per building
4G - In a rural area, you might be looking at £150K plus ongoing running costs for a new tower. The trouble is that that signal doesn't penetrate very well into buildings, so you might not cover very many properties with one tower. With four operators, you might not get much take up either, so you might have just spent a ton of money with no chance of recouping it.