Reply to post: Re: No guilt at all

Forgive me, father, for I have used an ad-blocker on news websites...

Doctor Syntax Silver badge

Re: No guilt at all

"Antron, in order for the ads to display things you may be interested in, they will have to track you and create a database of things that interest you. Is this what you want?"

Think about this a bit more.

I'm reading a page about, let's say growing mangel-worzels. If you know that then you know quite a lot of things I might be interested in. Growing mangelworzels, growing other cruciferous vegetables, growing things in general, possibly eating vegatables or selling them.

And you don't even need to track me to know that. You don't even need to know who I am. You know anyone reading the page is liable to have those interests. The contents of the page are the best and surest guide to the reader's interests and hence of what might most usefully be advertised at that point. Information gained from tracking the user is more often than not best described as post-relevant because it so often ends up trying to sell the user capital or at least durable items he's already bought*.

That's why many of us keep saying that static ads, tied to the page, on the site itself are not only acceptable, they're the form that stands the best chance of selling what they're advertising. Why don't advertisers and sites do that? Because the advertising industry makes lots of money by selling its services in tracking people and pissing them off. The one thing that the advertising industry is interested in selling is its own services. They put ads out there, maybe associate a few sales with them, they get paid. The vast majority of people who got the ad thrust at them are so pissed off they decide never to buy that product again? No skin off the advertising industry's nose.

*Not online advertising but an outstanding example of the same mentality. When I bought a new car 3 years ago within a few weeks the dealer started spamming me with texts inviting me to all sort of events presumably aimed at selling me a new car. The only thing they've achieved is to ensure I will never, in the remainder of my life, ever do business with them again.

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