Reply to post: Re: No guilt at all

Forgive me, father, for I have used an ad-blocker on news websites...

HisNibbs

Re: No guilt at all

OK, I get it, I understand that the site gets revenue from the ads and that's what helps support the site... but if you never click on or respond to the ads or act upon them in anyway then they are simply irrelevant and thus never going to generate any business for either the advertiser or the site. If the site charges the advertiser on a "per served ad" basis and you use an adblocker because you're not going to act on the ads then you could argue that you are actually doing the advertiser a favour by not loading the ad and saving them money.

So: if a visitor doesn't respond to an ad, ignores them and never watches or responds to the CTA then should that person never visit the website or "consume" the content?

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