Marketing's own goal.
I used to read a certain newspaper. Mainly because it allowed comments, was reasonably accurate, was free and the adverts were not too intrusive.
now it wont run with adblock,wants a subscription, comments no longer featured, and its clear that articles are in fact advertorials.
And I read it about 2 mins a day instead of 2 hrs, just to see what the PR industry wants me to think today.
<shrug> Well if that's the way they want it...
I mean really, pay per view AND adverts?