I have come across Forbes twice. First time I was told it was a magazine for "executive bathroom user wannabes". The second time was early in the SCO vs The World litigation. Apparently Forbes' regular IT correspondents would not cover the case because SCO's allegations were complete fiction. Rob Enderle proudly stepped up and said he had not problem presenting Darl's deluded diatribes as world changing news. Later he wrote something promising to be an apology for writing tripe. Instead he crowed about how he used the vast number of corrections he received about his tripe as evidence that he was bringing traffic to the site. At least some of the other journalists writing that SCO were going to win big were genuinely gullible ignorant fools. Forbes knew better, but decided to publish Enderle anyway.
I thought the whole ad/block war had moved on. These days, the article is the advert. Some sites employ an Enderle clone who can bring in some decent revenue for writing rubbish that some industry wants to pass off as journalism. Others receive offers of artiverts written by guest writers. One of these writers has addressed the need to warn people about the terrible and rarely recognised danger from ponies.