ehh ??
"collecting and sharing such information on users under the age of 13 is a violation of COPPA."
So, collecting the data is illegal ?
"Under the terms of the settlements, the companies will all agree to place additional oversight on their third-party advertisers, including regular scans to monitor how advertisers are collecting data and background checks for ad partners.
The sites will also be required to keep detailed accounts of how data is collected and provide that information to parents upon request."
and apart from a small fine, they are going to be allowed to continue "collecting data" - though they need to document what they collect.
So, having been found guilty of collecting data illegally, they are allowed to carry on ? If it was me, I'd have shut down the servers collecting the data as well as banning the sale of the "toys" that were "collecting data". That'll teach 'em !!