Here is where ALL of those in the article go wrong
"But what happened then shows just how much Facebook needs to grow up and review how it views its users and their use of its service."
Those with a facebook acount are not Facebooks clients! They might be "users" in the way we traditionally looked at these matters but to Farcebook, the user/client is the ad agency paying them. So long as users keep splaffing them their data, Fakebook doesn't give a rats arse about you, your privacy or your rights!