But, but... If the skip button was a plain hyperlink you might never load the intro. If you do that how else will we share with you the main buzzwords of our mission statement? It is imperative that we tell you about how we work with the community to promote synergy; how we leverage our visionary product to promote organic growth. If you don't see these words floating next to stock photos of smiling people you may never realise that we are innovative and disruptive thought-leaders. How will you know that our paradigm shifting business is a game changer that will cause the entire industry to pivot? How will you know?