Re: OVerlapping may be good, if you can afford it
The supermarket own brand products are in the main are not made by them (some do own factories where they see the advantage e.g. time to market etc.) but they aren't getting them made by the major 'brands' which are owned by P&G, unilver, etc. either. The major brands occasionally use the third parties that supply the supermarkets but that's only during peak times and mostly as packers rather than manufacturers.
Biting the hand that feeds IT
