Re: It's because of the apps
"Oh, and no, we don't *exclusively* use smartphones as tiny PCs in the West. I'm pretty damn certain the Pokemon Go phenomenon has proven that exact point. Aren't these articles fact-checked at all before publication?"
IINM this article was published BEFORE the release of Pokemon Go. And frankly, this whole brouhaha reminds me a lot of Angry Birds. It'll flare for a while and then slowly tamp down to a controlled burn.