Re: @Marty McFly
"If the product is free, then YOU are the product."
Big fail there. Windows 10 is not free, it was free to upgrade from Win7/8 for a year. I'm also using Firefox and several other free software and I don't consider myself as the product. (well, with Chrome you could argue otherwise and with Apple software on Windows you're actually a tool...)
Which PC operating systems cost money these days? None except Windows. Does Linux/BSD/OSX/Android/ChromeOS make you the product? (well, some of them might)