Re: Well, bears in the woods etc.
'..They use the same kinds of parts and same factories as products selling for a fraction and they have a four times bigger profit margin... ...generic HW with USA gloss...'
And there you have it. It's everyday gear, so all that extra profit must lie in the IP (design, ecosystem, brand etc.). And that is based in the US, and taxed under US rules. So Ireland hasn't provided state aid and this ruling is either the start of a political land grab or, more likely, just for some big headlines.