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I suppose someone somewhere must have got a shed load of sexy iPads, and the bragging rights of having a swish Apple office on their turf. Cos that's worth far more than tax Euros, isn't it?
The people who really have cause to complain about this deal is Irish citizens, and every other company in Ireland that pays its taxes at the usual rate. This deal is basically the Irish government telling the citizens that they don't have any need for Apple's money, and giving all other Irish companies the finger.