Import wizard = War ?
OneNote has an option to import from Evernote, and visa versa. That's fine with me. It's competition and it's a great thing because that's what's holding down the prices of note taking services, collaboration spaces, etc. Why do you have to see sinister MS plots in that?
If you want an example of sneakiness, what about the fact that the free mobile version of office converts every document it edits in to docx so that all your nice compatible rtf documents end up gradually drifting in to a format which while not strictly proprietary, is strongly MS controlled.