Re: well that's annoying
> I have been on contract with a company which has put their eggs
> in that basket so I imagine they won't be pleased.
Well, anyone who trusts Google to continue with supporting their products in the long term is clearly unaware of how Google operates.
There's enough precedent for this kind of behaviour that I personally would avoid placing any firm reliance on any Google product.
Google has a number of core products that are likely to remain indefinitely -- GMail, Analytics, Adsense Maps, and of course Search. If you're using those, then you're probably safe (albeit you've been suckered into feeding your most intimate data into the Google machine). Anything else with the Google (or Alphabet) name on it is suspect and you should full expect them to pull the plug on any functioning product with minimal notice.