@Magani - the important and most telling part of the quote you cite is: "it [FB] can eliminate the motivation users have to run ad-blockers."
What this is telling us is that FB see's itself as being the ONLY site its users visit via their browsers; the fact that users also browse third-party sites just doesn't occur to FB !
Because of this corporate blindness, rather than do as many other sites do and politely request their users to disable the use of ad-blocker/content filters on their website (and in so doing effectively getting their users to say they are willing to pay for FB), they have decided to wage war both on the venders of tools that FB's users voluntarily install on their systems themselves so as to enable the discarding of unwanted content and on their users who have decided for whatever reasons to block certain types of content.
Biting the hand that feeds IT
