The insidious nature of advertising is a lot more subliminal / psychological than people realize.
You don't even need to 'look' at advertising for it to work on you. It can be on the side where you only see it peripherally, and you're being manipulated. In fact it even works better that way.
Even better, the most susceptible people are the people who feel they are Least susceptible!
So the more confident you are of your immunity - the more easily manipulated you are.
So, in conclusion, that's how come I love Ad Block Plus.