Reply to post: Re: Simple solution...

Facebook to forcefeed you web ads, whether you like it or not: Ad blocker? Get the Zuck out!

lorisarvendu

Re: Simple solution...

"Of course, if you really like the "Facebook experience," that may be worth it to you, so your mileage may vary. My wife would be lost without it, and many others fall into that category. But I can't imagine wanting to use it or anything that basically sells my personal data to make money (bad enough), then wants to make yet MORE money by shoving ads at me that I can't block. Of course, this is an accepted business model - see Google et al."

I'm quite happy for Facebook to see my personal data to make money, since the only data they are selling is my anonymous Facebook account data. I have no data on my profile about where I work, what part of the country I'm in, or even my true age (I had to put something down, so input 1st January 1980). I had an argument with someone at work about this recently. They claimed that we were slurping data about our users, while I tried to point out that all they were picking up was our users' account names, which were linked to nothing about their actual real identities. He still didn't accept that N0458301942@our.company.co.uk didn't tell anyone anything about the person who the username belonged to, since it wasn't linked to their real name, address, age, sex, political affliation...in short nothing worthwhile.

Going back to the ads though, there are two extremes here - legitimate web sites that have to use advertising and banners (remember them?) to generate revenue to offset the masses of free traffic that the site owner has to pay for, while at the other end we have sites that are practically unreadable through endless pop-ups and secondary pages that obscure the single page you actually want to read. Ad-blockers were created in response to the second of these, while unfortunately also scuppering the first.

Facebook's ads can be annoying, but they appear to try and tread a middle ground between giving you the experience you want (and keeping you using the service) and funding the very page that you use for free.

The alternative to this is the Paywall model, which should give a relatively ad-free experience, but which of course people also object to. "The Web Should Be Free!" they cry, ignoring the fact that it costs money to deliver web content, and where's that money going to come from? If ad-blockers had existed twenty years ago, sites like Twitter and Facebook (hell, even Google and Yahoo) probably wouldn't exist by now. And before you say that might be a good thing, bollocks to you. My Facebook friends list consists almost entirely of my extended family who are spread out all over the country, and there isn't a day goes by that I don't get to see and enjoy photos and videos of my young nephews, neices and cousins as they learn to walk and talk, play in their gardens, start at their new schools, attend their proms, graduate from their Universities, and eventually post their own videos of themselves getting wasted in fancy dress.

You can't send 10 minute videos of junior winning the egg and spoon race at Sports Day by email, and you certainly can't send it through a land-line.

The world is full of ads, from billboards to shop-windows, to newspapers and magazines. Facebook is no different.

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