Re: Errrmmh....
Or maybe FB's ad pimping isn't as successful as it hoped?
P&G are "scaling back Facebook advertising" as the targeting provided by Facebook didn't provide the expected increase in effectiveness (link to provide full details of claim, you don't have to click it...)
http://www.wsj.com/articles/p-g-to-scale-back-targeted-facebook-ads-1470760949
Biting the hand that feeds IT
