Remember those days?
When websites used to put out to tender for advertising, and it was all fairly target market orientated and relevant? All hosted on the site locally, under the webmasters control. Good days. Probably paid more too.
I used to run one of the largest community websites for a very popular war sim and the developers and publishers used to sign contracts with us for six months of ad hosting for their other related titles for, if I recall, £200-£300 a month based on our pagehits which were huge.
Life was simpler.