Re: I buy an OS, I want an OS.
OK, but bear in mind that YOU (the end user) are not MS's customer in this picture.
MS's primary customers for Windows are the system builders shipping pre-installed Windows in volume.
Another group of customers used to be the software developers and some IT people, though as time goes by I think many have realised MS are no longer on their side. Mr Pott seems to have, for example.
End users don't count for much in MS's decision process.