Re: What's next for Windows 10?
"No. Google pushes ads at you when you ask it a question, it by and large leaves you alone the rest of the time. MS controls your desktop and so can interrupt you whenever it feels that it won't cause you to hit the screen. "
1. You're ignoring Chrome, and
2. You're running an Ad Blocker on Youtube so you don't see the constant inundation of advertising.
3. AdWords -- that is Google. Google does advertising on maybe 80% of web pages served up.