Re: Windows 10 did especially well
TBH, the suggestion that "Windows 10 did especially well" is the tip of the iceberg when it comes to the nonsense in that article. I'm not entirely sure when the author is speculating on the future or talking about the past - he seems to switch tense in random places.
While the overall piece seems to be trying to speculate on how Microsoft can sell the OS - either on its own or via OEMs on new hardware - it almost entirely fails to address the issues that lead many of us to be "upgrade hold-outs".
Microsoft's pushiness gets only a brief mention, and there's no mention at all of the telemetry. Any problem with failed downgrades to Windows 10 - of which there have been plenty - appears to be blamed on the users owning "old PCs".
But hey, us hold-outs (and no mention of those who finally took the step over to Linux) apparently have short memories - because we're going to so easily forget the upgrade hell Microsoft inflicted on us.
And I've finally realised the real reason for the jump from 8 to 10, skipping a 9. We've come to expect a bad-good-bad-good cycle with Windows versions. 8 was bad, so we expected the next version to be good - Microsoft knew otherwise, so they deliberately jumped the version number up by one to give us a heads up.